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SRI LANKA2003

‘Best Airline in Central Asia’ to fly at an even higher level

SriLankan Airlines can bring you to visit the 1000-year old ruins of Polonnaruwa and other wonders of Sri Lanka’s 2500 years of civilization.
Photos by Alex Kersis

Sri Lanka boasts an airline unknown to most U.S. travelers that regularly provides a high level of service that American air travelers have long forgotten ever existed. SriLankan Airlines has recovered from tragedy to become one of Asia’s best airlines. The carrier boasts an on-time departure rate of 85-90 percent and a level of service that steadily wins international recognition.

In surveys conducted by Skytrax, the prestigious UK research agency, SriLankan Airlines was voted the “Best Airline in Central Asia” in 2001 and 2002. Skytrax also voted SriLankan Airlines cabin crews “the friendliest in the world.” Travel Trade Gazette Asia rated SriLankan Airlines the “Best Airline in South Asia” in 2002. The German travel

magazine Reise und Preise voted SriLankan Airlines the fifth best airline in the world out of 48 airlines for economy class service in 2003. The airline’s duty free shopping service and in-flight magazine have also won awards.

“These awards are taking us to the place we deserve, but it’s still not good enough,” says Chandana De Silva, SriLankan Airlines’ Head of Corporate Communications. The airline, he says, has set a goal of being rated the best airline in all of Asia. That means SriLankan Airlines will go head-to-head with such highly regarded large Asian carriers as Singapore Airlines and Malaysian Airlines.

The SriLankan Airlines story is all the more remarkable considering where the airline was in mid-2001. On July 24, Tamil Tiger terrorists struck at Colombo’s Bandaranaike International Airport, setting off bombs that heavily damaged the airport and destroyed four of SriLankan Airlines’ aircraft. That catastrophe might well have caused the airline to fold, but company directors and personnel vowed not to let that happen.

The company reorganized its flight schedule, trimming many long distance flights it could not serve with its eight remaining aircraft. With Sri Lanka’s economy contracting that year, the government was unable to provide financial aid. Emirates Airlines, which had purchased 40 percent of SriLankan Airlines shares in April 1998, provided valuable assistance. Despite some dark days, De Silva says, Emirates Airlines stood by the recovering Sri Lankan carrier, and SriLankan Airlines survived.

Emirates Airlines will provide management of SriLankan Airlines for a 10-year period with a commitment to renewed growth and profitability. With this arrangement, SriLankan Airlines expects to firmly establish itself among the ranks of Asia's top airlines.

The airline since has replaced one of the damaged aircraft, and now operates a fleet of nine Airbus aircraft that include four A-330’s, three A-340’s and two A-320’s. The airline is slowly restoring long distance flights that it was forced to cut. It now serves destinations in the UK, France, Switzerland, Germany and Japan.

Each of the A-330’s and A-340’s offers a luxury business class and an exceptionally comfortable economy class service with some of the most advanced features in international aviation. All seats are fitted with 17-channel personal TVs and phones, and fax facilities are also available on board. Video game facilities are available for all seats on the A-340 and A-330. Business class additionally offers individual reading lamps and personal video players with a selection of 34 video titles to choose from. All seats also have a 22-channel audio facility.

Air Lanka, as the airline was named upon its founding, began scheduled operations from Colombo on September 1, 1979, with initial management assistance from Singapore Airlines (1979-1981) and funding by the Sri Lanka Government Treasury, Bank of Ceylon and People's Bank. While its first flight was to Bangkok, other destinations in its route network at inception were the Maldives, Madras, Bombay, Singapore, Frankfurt and London.

SriLankan Airlines has grown from flying fewer than 250,000 passengers in its first year to flying 1.6 million passengers in the year ended March 2002. The airline has increased its air cargo handling from 2000 tons in 1979 to 46,067 tons in the year ending March 2001. The airline also provides ground handling, engineering and catering services to other airlines operating from Colombo.

Currently in its 23rd year of operations, SriLankan Airlines now flies to 30 destinations in 20 countries across Europe, the Indian sub-continent and the Maldives, the Middle East and Asia. In the future, De Silva says, the airline will add more flights to India, since Indian tourists are increasingly discovering the low-cost tourist delights of Sri Lanka. “India will be a big market for us,” De Silva emphasizes.

With the expected acquisition of another A-340 and A-320, SriLankan Airlines expects to add more flights to the UK. The airline then plans to restore flights to Italy, and will look into providing service to destinations in China. The airline has inter-line agreements with U.S. carriers United Airlines and Continental Airlines.

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Alexander J. Kersis III
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