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VIETNAM2003

Focus on software industry puts spotlight on intellectual property

Vietnam’s young are hooked on the Internet.
Courtesy Embassy of Vietnam

The government of Vietnam wants to see a software industry with an annual turnover of $500 million, says Industry Vice Minister Nguyen Xuan Chuan, but lacking infrastructure and above all insufficient intellectual property rights (IPR) enforcement represent serious challenges.

Intellectual property rights problems are on U.S. Ambassador Raymond Burghardt’s list of serious problems as well. But Burghardt thinks he is not just representing American software makers and artists when he presents his grievances to Vietnamese officials. Local software producers are concerned because their rights are not protected. Based on his experience in Taiwan and South Korea, Burghardt thinks that as long as a government does not act decisively on IPR protections, local companies lose out. On the plus side, he says, the government takes domestic concerns more seriously. So a policy of support for domestic firms may help address the IPR issue more effectively.

The director of the Vietnamese Internet and software giant FPT, Nguyen Thanh Nam, fully agrees. “Vietnam is a very attractive place to do business for international software giants. Our cost structure is half that of India. Another advantage over India is that our people are extremely eager to learn and to do new things, to move forward.”

So what is holding Vietnam back? Microsoft already shortlisted FPT as a subcontractor, but then decided to stay away due to fears about protection of its source codes. “We need to create software parks,” Nam suggests. “It is unrealistic to believe we can get rid of piracy in our society soon, but we can protect a software park. And foreigners should pilot these parks.”

Ho Chi Minh City has built a software park, Quang Trung Software City. “We want it to be the largest concentration of software companies in Vietnam, like Bangalore in India,” says Chu Tien Dung, the park’s managing director.

Situated in the outskirts of Ho Chi Minh City in District 12, Quang Trung Software City has 47 companies with 2,000 employees to date, and hopes to expand soon by another 1,000 software experts. Created by the city government, the software park hopes to lead the way in transforming Ho Chi Minh City’s economy from one focusing on food processing and basic manufacturing towards a focus on the industries of the future.

Vietnam hopes for subcontracting opportunities with global corporations, and Dung thinks that Vietnam could be particularly interesting as a center for export into the region – Indochina and even all SE Asia.

He thinks the Bilateral Trade Agreement will give Vietnam the decisive push to improve its record on IPR protection, which is needed to lure international corporations to Vietnam. But he adds that whatever the situation on the street, it is possible to protect the property of tenants within Quang Trung Software City.

Long ways to go

A Japanese study of the sector is doubtful that Vietnam’s software sector will take off in the immediate future. Most Vietnamese companies, the study commissioned by the Japanese International Cooperation Association finds, were established recently and lack managerial as well as technical skills to play in the big league. By the end of 2002, the industry was comprised of approximately 300 firms, employing 6,000 programmers. Half of the firms were less than two years old.

The main problem is not the technical skill of the programmers, though, but the lack of business plans. Too many companies do not produce to specific orders, but produce and try to sell, taking a high risk of not finding a receptive market.

Tran Luong Son, the managing director of VietSoftware agrees with that assessment. He says that software firms are established by software engineers, and they tend to lack management skills. But he thinks that working as subcontractors to large, foreign firms will mitigate the problem and in the long run these partners will assist their subcontractors to develop managerial skills, business plans and the like.

In addition, there is the Vietnam Competitiveness Initiative, funded by the U.S. Agency for International Development. The program identifies the most competitive companies and assists them in capacity-building.

The initiative selected four clusters in two cities, among which is software in both Hanoi and Ho Chi Minh City. Experts are working with the companies in these clusters “to identify weaknesses in their competitiveness, formulate strategies, implement initiatives and remove constraints to growth in the local, regional and global economies,” according to a Competitiveness Initiative document. The clusters can then serve as a model for others in industry and academia to emulate.

The Japanese study asserts that while labor costs are very low, so is productivity, with a Vietnamese programmer producing only $8,000 worth of software per year.

But Son says that while college graduates need extra training when they join VietSoftware, it takes them very little time to reach international levels. In fact, he says, the biggest issue is retention, as the top of the crop get offers from South Korea or the United States after no more than two years on the job. “So the risk of losing intellectual property rests on the Vietnamese company, not the foreign client,” he says with a smile.

Industry Vice Minister Chuan thinks that the basic problems of the industry, such as improved training or IPR protection, can be solved. At the moment, he says, there is too much overlap between the responsibilities of various ministries to support, regulate and protect this complex industry effectively. “And where overlap occurs, nobody has the final authority. This needs to be streamlined.”

This streamlining of government portfolios is one of the Prime Minister’s top priorities. Success in this task would bode well for the software industry.


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