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VIETNAM2003

Trade pact still needs nurturing

Under the BTA, the United States has become Vietnam's most important textile market.
Courtesy VINATEX

Trade and investment have grown significantly after the Bilateral Trade Agreement (BTA) entered into force in December 2001, both parties agree. But especially the Vietnamese side says more work is required to assure that the early successes do not come undone.

Vice Prime Minister Vu Khoan, who as Trade Minister signed the BTA for Vietnam, says he is “very satisfied” with the first year, which saw Vietnamese exports to the United States skyrocket by 129% over 2001 to more than $2.4 billion, while imports from the United States increased by 26% to $580 million. But the vice premier also expressed concern about new barriers put up by the United States.

The boom was led by Vietnamese exports in oil, textiles, aquatic products and coffee. But textiles and seafood are the subjects of heated debates between the two governments. The United States has threatened to impose a unilateral textile quota and has acted repeatedly to prevent Vietnamese seafood from entering the country (see below).

Total textile shipments from Vietnam will be set at $1.7 billion under a negotiated quota which avoided unilateral action, but on the seafood front, things seem to get worse, and as the Vietnamese – and a number of Americans as well – see it, for no other reason than American protectionism.

But those in the trenches of the trade battles see an overall positive picture: “The result of the BTA is a doubling of two-way trade in such a short time,” says Adam Sitkoff, the executive director of the American Chamber of Commerce in Hanoi. He says that while the annoyance with U.S. legislation is understandable, it would be a mistake to forget the bigger picture. Vietnam has benefited handsomely from the BTA.

In the end, without a BTA, the question whether $1.7 billion of Vietnamese textiles is good enough would not even pose itself, and Vietnamese companies recognize that fact.

On the other side, says Sitkoff, “as Vietnam sells more to the United States and living standards rise as a result, the Vietnamese will buy more. Especially American service providers will do well in the future. Financial services, insurance and consulting are fields in which the United States has very competitive companies. … In the present situation [of Vietnam’s development], they can focus on what they are

good at: increase efficiency and

productivity.”

While trade is generally considered to be doing well, Vietnamese political leaders have voiced disappointment with the level of U.S. investment under the BTA.

Some, so Sitkoff, are indeed still a little weary of the business climate. On the other hand, while direct U.S. investment may not be soaring just yet, many Asian companies producing for the U.S. market have set up shop in Vietnam since the BTA was signed, and in some cases already beforehand in

anticipation of the accord.

Business parks feel this sentiment of BTA anticipation especially well. “Americans and Japanese take a long-term view,” says Bui Manh Lan, the general director of the Dong An industrial park. “Taiwanese often come and sign up within hours. This is why they often come first, and why so many Vietnamese industrial parks have so many Vietnamese and also Korean companies.” But he thinks that as these companies, many of which produce for the North American market, share their positive experiences with their business partners, Americans will come in greater numbers as well.

But overall, says Virginia Foote, who heads the U.S.-Vietnam Trade Council, a membership organization comprised of U.S. companies with interest in Vietnam, things are already working out for investors. The notion that time is money, that a decision not made will cost – in terms of money and burn-out – is not developed enough in Vietnamese thinking yet.

But interestingly, says Foote, most of the complaints today come from the U.S. government, not U.S. companies.

Essentially, says an expatriate manager of an American company based in Ho Chi Minh City, it's hard to work with the U.S. government. “Dealing with the United States requires knowledge, experience, skills and money. It requires good representation, lots of lobbying, and the hiring of lawyers. … Vietnam needs a strong speaker. Right now, decisions here are made by consensus, and that takes too much time and waters positions down too much to be effective in Washington.”

But she believes in the spirit of the Vietnamese people. “There are a number of American NGOs doing admirable work in Vietnam. But to help a country, you need to allow its peoples to stand on their own feet. Americans can help much more by opening their markets to Vietnam than by donating things.”


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