Courtesy of Feria valencia |
Feria Valencia has been around organizing and hosting trade fairs for the better part of the last century and is the oldest institution organizing trade fairs in Spain. Feria Valencia along with the Port of Valencia (Valenciaport) are the two dynamos of Valencia’s booming economy.
Feria Valencia. Founded in 1917 has 87 years experience under its belt and is the only Spanish trade fair with the ISO 9002 certificate granted by AENOR. A co-founder of UFI (Union of International Fairs), AFE (Association of Spanish Trade Fairs), and MTFA (Association of Mediterranean Trade Fairs), full member of EMECA (Association of European Exhibition Centres) and member of AFIDA (Association of International Trade Fairs of America) Feria Valencia is the largest exhibition center in Spain in terms of surface area and is one of the top ten in the world.
With 90 years of intense activity and experience to its credit at the service of Spanish industry, Feria Valencia continues its professional development as it begins a new phase in its history.
Feria Valencia has unveiled its Internationalization Plan for 2007-2010. The goal is to advance the internationalization of the events organized by the exhibition center, in new markets including Russia, United Arab Emirates or the Latin America, among others.
Keenly aware of the process of change and globalization affecting present-day society, the institution has decided to move a step further in its internationalization plan with the launch of a new brand called: NEW FERIA VALENCIA CONCEPTS
This new brand image was chosen by Feria Valencia to present the variety of proposals from Spanish industry in interior design, furniture and lighting, construction and real estate, tourism and business, the world of children, health and prevention, and also the green sector and the food industry, in markets such as Russia, Brazil, Germany, United Arab Emirates and the United States, among many others.
In a recent speech given by Alberto Catalá, president of Feria Valencia, those plans were laid out in detail:
“Feria Valencia is opening a new period in its history. After ninety years at the service of business and society in Valencia, this institution is about to take a decisive step forward for its future: we are going international. The world is changing. In fact, one might well say that we are living in a society of change, of globalization.
Catalá goes on to say that “success is the capacity to adapt, but Feria Valencia must even be more proactive and take a controlling lead in adapting to new realities, particularly in the area of expertise which is the marketing of trade fairs. Ninety years know-how that has made us a key instrument for exports for enterprises from Valencia.”
“Up to now, our premises have been a meeting point where our exhibiting clients and our trade visitors came into contact. But we must make the most of all the opportunities at hand. We asked ourselves the question: What else could we do to foster the business of our exhibitors and bring them closer to new clients?
Yet this decision was not taken in some office, removed from reality. To implement its plan, Feria Valencia consulted with all the organizing committees of its events. The committees then organized themselves in a number of working groups: decoration, construction, services, franchises, the world of children, agrifood sector, health and prevention...
Each one of them was asked about their needs, both in terms of the markets they want to break into and the type of actions to achieve this aim.
After this initial process of compiling information, a schedule was drawn up which gets off to a start this coming May with the presentation in Moscow of Feria Valencia and its various trade events related to construction and interior design: the Habitat Valencia Forward fairs, Textilhogar, Maderalia, Cevisama, Mármol and Urbe Desarrollo are all bringing their product range directly to Russian customers.
More missions will be planned later in the year taking Feria Valencia to the United Arab Emirates. Activities will continue into 2008 with trips planned for Berlin and Chicago. The plan continues into 2009-10 with Central Europe, Latin America and China on the cards.”
In short, Feria Valencia will continue hosting trade fairs while conquering new markets. And it will do so hand in hand with the business sectors involved and the enterprises interested in their own internationalization. And to implement the plan Feria Valencia has allocated €20 million euros from its 2006-2010 budgets.
Feria Valencia is a meeting point for companies and for their clients and a source of income for its area of influence. And this is what they want to continue being, only more and better. Enabling communication among all economic agents and honoring our motto “Lets talk business.” |
