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Qatar 2006
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Flying high with the oryx in the sky

Courtesy of Qatar Airways
Akbar Al-Baker
CEO, Qatar Airways & Chairman, Qatar Tourism Authority

"Qatar may not be a large country, but it has large ambitions," stated Akbar Al-Baker, Chief Executive of his country’s national carrier, Qatar Airways (QA). The State of Qatar earned a spot in the aviation industry’s record books at the Paris Air Show last Summer. With a stroke of his pen, Mr. Al-Baker placed an ambitious order for 80 new aircraft, 20 of which will be Boeing’s new 777. All 80 will boast the image of an oryx, which is the national symbol and QA logo. It is such aggressive action that has made this relatively new airline an internationally recognized rising star.

The award-winning airline is one of the fastest growing carriers in the world. In less than ten years, QA has achieved unprecedented growth in fleet size and passenger numbers. Mr. Al-Baker says this growth is necessary to stay competitive. He noted, "Qatar Airways is rapidly expanding its route network and increasing the number of flights to existing destinations. It presently offers more than 300 services a week to 67 destinations across Europe, the Middle East, the Gulf, North Africa, the Indian sub-continent and the Far East." Asked about the prospects of direct flights to the United States, Mr. Al-Baker said, "The United States is definitely within our future plans. We plan to launch flights hopefully next year. Exact dates, however, have not been determined, as we are waiting for our long-range aircraft to be delivered."

The airline has matured into a leading force in regional and global aviation, earning awards for service and excellence by Skytrax, one of the aviation industry’s most respected monitoring agencies. QA was the first carrier in the Middle East to feature first class seats that convert into flat beds, and it has one of the most advanced in-flight entertainment systems available. The airline was also the first airline in the world to pass the International Air Transport Association (IATA) Operational Safety Audit with 100 percent compliance.

Courtesy of Qatar Airways
When completed, the New Doha International Airport will boast a staggering 80 aircraft gates.

 

QA has been chosen as a launch customer by Europe’s Airbus for delivery of the company’s super jumbo-jet, the A380, capable of carrying 555 passengers. Discussing the new plane, Mr. Al-Baker said, "The New Doha International Airport (NDIA) is scheduled to open in 2009. This, of course, will coincide with the delivery date of Qatar Airways’ first A380. The NDIA was built specifically for the A380 aircraft. We are, however, in the process of upgrading the current airport facilities in order to keep up with the influx of passengers. This is temporary, until the new airport is complete." American engineering and construction giant Bechtel has been awarded the main contract to build the new airport, which will initially have a 26-gate passenger terminal. By the time the airport is fully operational in 2015, the new facility will have an astonishing 80 aircraft gates.

NDIA will be opened in phases and once finished in 2015, at a cost of US $5.5 billion, the airport is expected to handle up to 50 million passengers a year. One of the project’s most interesting features is that almost half of it will be built on reclaimed land, which gives it the illusion of floating on the Arabian Gulf. QA will manage the new airport, designed to help shape Doha as a key regional and global aviation hub.

Tourism is taking on increasing significance in Qatar. In fact, Mr. Al-Baker is also chiarman of the Qatar Tourism Authority (QTA), affording him the opportunity to closely integrate the growth of both the national airline and the tourism sector. He said, "The future of the tourism industry in Qatar and our airline go hand in hand. Airlines represent the national identity of their home country. Qatar Airways is no exception. We are proud to be the national carrier of Qatar and it is both the airline’s role and duty to promote Qatar as a business and tourism destination. We work very closely with the Qatar Tourism Authority in building the profile of Qatar."

In line with the fast moving infrastructure development in Qatar, the airline is growing rapidly and will meet the needs of the expected influx of tourists and business travelers into the country. Qatar’s economy is opening up, foreigners can now invest in property, and buy stocks and shares, which helps drive the economy and business for QA. Mr. Al-Baker said, "QTA is actively working towards establishing Qatar as one of the world’s quality destinations for leisure, business, education and sport. Over the past 12 months, Qatar has hosted more than 80 major sporting events, conferences and exhibitions."

By the time much of NDIA is operational in 2010, QTA projects that the number of tourists will double; from the current rate of 700,000 per year to 1.4 million. "For these reasons," Mr. Al Baker says, "we have created an engineering marvel in NDIA, which will have a very special impact on passengers."

 

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