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COSTA RICA2002

Ethical luxury in Guanacaste
Islita taps talents of local population

Elegance and charisma meet the rainforest at Hotel Punta Islita.
Courtesy Punta Islita

“Perched on the crest of a hill overlooking the Pacific is Hotel Punta Islita, hidden from the world by a dense, exotic jungle. Whilst this tropical oasis has an air of rustic charm, it is as luxurious and sophisticated as you could wish.” This is how the 2002 directory of the Small Luxury Hotels of the World describes this Costa Rican owned pearl.

The description is indeed no exaggeration – in fact it could very well be elaborated upon even further. Flying out of San José in the hotel-owned plane, one passes over the lush green hillsides of the Central Valley and crosses the Gulf of Nicoya before landing at the hotel’s private airport. Driving to the hotel you will spot the ecology-themed artwork associated with the Encounter in Islita project (see the separate article entitled “Encounter in Islita,” page 15).

The owners wanted to create a mutually beneficial relationship between their hotel and the nearby village of Islita. A majority of the village’s one hundred or so inhabitants are employed at the hotel. Punta Islita owner Harry Zurcher believes that through a melding of cultures and social interaction it is possible to increase the overall well-being of the area. This is why the villagers, along with some of the most renowned artists in Costa Rica, have decorated the entire village.

“We only help the society and villagers to find those multiple skills they already possess, and then by a little bit of support we further encourage them to continue on their own,” says Eduardo Villafranca, general manager of Punta Islita. Recently an association was established whereby the employees received legal status and seed capital provided by the hotel. According to Villafranca, it is hoped that the employees will later become shareholders. The main goal is to expand this concept to the rest of the Guanacaste province.

The hotel’s efforts have been widely recognized. Andrew Harper’s Hideaway Report granted Punta Islita its 1998 Hideaway Award. The Encounter in Islita project has been selected by the Japan International Cooperation Agency as a model for conducting tourism in rural areas. The hotel has been prominently featured, for a number of years, in the Small Luxury Hotels publication. This year, the Institute of Costa Rican Tourism decided to include Punta Islita in the World Tourism Organization’s publication honoring the international year of ecotourism.

You may still be asking: why all this talk of one hotel? After all, there are plenty of secluded destinations, beautiful, private beaches, wildlife areas, and five start hotels in Costa Rica, many of which are already run according to the rules and regulations governing sustainable tourism.

What truly makes Punta Islita special is its attention to each and every detail. The organic soaps are wrapped in recycled paper with a ribbon made out of plant called Rafia. The soaps themselves are specially produced from honey and Aloe Vera. Most rooms contain a private Jacuzzi overlooking the ocean and, in the other direction, offer a view that looks directly into the tropical rainforest.

The chef is a local woman who could be a star in any number of New York’s finest restaurants, assuming it weren’t so difficult, in New York, to attain the native herbs and spices used to complete her dishes.

After a day at the pool, the spa or on the various guided nature tours that the hotel offers, dozens of small flower arrangements welcome you back to your room. Occasionally a raccoon may wish to enjoy the charm of your room; however, the ones who really enjoy interacting with guests are the lizards, which sometimes climb atop the wooden out-door shower to sunbathe.

If your stay at the hotel leaves you wanting more, you may wish to consider purchasing one of the various units or homes that are presently undergoing construction in Punta Islita. Perhaps this is your dream come true: to become an artist, or own your own zoo in the middle of the rainforest!




SPONSORS
United Air Lines
Celulares Asch S.A.
Hotel Herradura
Regency Costa Rica
Swiss Travel Service
ICT
Grupo Ice
Cafe De Costa Rica
other sponsors
TEAM
Senior Writer &
Project Director
Miia Niskanen
Contributing
Marketer
Caren Stutz
 

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